About us
Hara is your wellness friend who supports you on your self-care journey
We stand for:
Clean consumption
In a time of overconsumption, we choose clarity and purity.
Clean consumption means using ingredients that are honest, high-quality, and thoughtfully sourced.
We believe in the importance of knowing what you consume, where it comes from, and why it is good for you.
Self-love
We believe that self-care doesn’t have to be complicated.
Small, daily rituals, a cup of tea, a quiet pause, a mindful breath have the power to ground you, recharge you, and bring you back to yourself.
These moments of care are how self-love becomes part of everyday life, not something reserved for special occasions.
Mental health
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We believe that mental well-being is the foundation for clarity, creativity, and long-term success. When you care for your mind, everything else flows more naturally.
Our story
“I created HARA from my own need to slow down. Living a full, ambitious life, tea became my daily pause, a moment to breathe, reset, and return to myself.
Inspired by the meaning of hara, the source of energy and balance, I created clean teas and matcha as simple rituals of care.
I truly believe that mental health is the foundation of real success, and that small daily pauses are what help us stay grounded, focused, and well.”
Kate, Founder of HARA
Production & quality
Our teas and matcha are produced in close collaboration with certified farms and processors, following strict quality and food safety standards.
The production process is fully controlled from leaf to final product, ensuring consistency, safety, and freshness. All partners operate under internationally recognized certifications, including FSSC 22000 and ISO 9001, which cover the entire food supply chain — from cultivation and processing to packaging.
Each batch is produced, tested, and handled according to these standards to guarantee clean ingredients, full traceability, and reliable quality in every cup.