{"title":"Email welcome","description":"","products":[{"product_id":"matcha-ikkoku-30-g","title":"Matcha Ikkoku 30 g","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eCeremonial Matcha Ikkoku is a smooth, elegant matcha grown in the hills of \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eIzumo, Shimane\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"s1\"\u003e, a region known for its pure air, volcanic soil, and centuries of tea tradition. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eIts flavour is soft, creamy, and naturally sweet, with a gentle floral lift that makes every sip feel calm and intentional.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eTaste\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDelicately sweet and creamy, with gentle umami and soft floral notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eOrigin\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e\u003cstrong\u003eRegion\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Izumo, Shimane Prefecture\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cstrong\u003eHeritage\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Produced by a long-established tea-growing family with over a century of craftsmanship\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cstrong\u003eEnvironment\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Mineral-rich volcanic soil, clean mountain air, and pure spring water\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cstrong\u003eGrowing method\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Ultra-low pesticide cultivation\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eQuality control:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"s1\"\u003e Each batch is tested for safety, purity, and freshness\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eCultivar\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA refined blend of three cultivars, each chosen for balance and depth: o\u003c\/span\u003e\u003cspan class=\"s2\"\u003ekumidori\u003c\/span\u003e\u003cspan class=\"s1\"\u003e,\u003c\/span\u003e\u003cspan class=\"s2\"\u003e yabukita,saemidori.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\n\u003cspan class=\"s2\"\u003eHow to prepare\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eUsucha (Traditional Matcha)\u003c\/p\u003e\n\u003cp\u003e1. Add 2 g matcha to your bowl\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e2.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePour \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e30 ml\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e water at \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e80°C\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e3.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWhisk in a quick “W” motion until creamy\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e4.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAdd more water to taste\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMatcha Latte\u003c\/p\u003e\n\u003cp\u003e1. Whisk 2-2,5 g matcha with 30 ml of 80°C water\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e2.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAdd \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e170 ml\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e warm or cold milk\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e3.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eSweeten if desired\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p6\"\u003e\u003cspan class=\"s2\"\u003eStorage:\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Keep airtight and refrigerated after opening\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eCertificates\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p6\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eFSSC 22000\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eISO 9001\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p6\"\u003e\u003cspan class=\"s1\"\u003eProducers prioritize organic methods, reduced pesticide use, and rigorous safety testing, ensuring purity from leaf to bowl.\u003c\/span\u003e\u003c\/p\u003e","brand":"Haratea","offers":[{"title":"Default Title","offer_id":56162760163660,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1117\/9340\/files\/IMG_3294.png?v=1764919020"},{"product_id":"hojicha-powder-hibi","title":"Hojicha powder Hibi 30 g","description":"\u003cp\u003e\u003cspan\u003eHojicha Powder Hibi is a warm, roasted Japanese tea from Uji, Kyoto, smooth, nutty, and naturally low in caffeine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHojicha is a traditional roasted green tea, known for its toasty, caramel-like flavour and gentle caffeine level. Unlike matcha which is unroasted, grassy, and energizing, hojicha is warm, calming, and deeply soothing, making it ideal for evenings or slow, cozy moments.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eTaste\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWarm and deeply roasted with gentle sweetness. \u003c\/span\u003e\u003cspan\u003eFlavour notes of toasted nuts, soft caramel, and subtle cocoa, wrapped in a soothing, comforting aroma.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eOrigin\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eRegion\u003c\/strong\u003e: Uji, Kyoto, the birthplace of Japanese tea mastery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHeritage\u003c\/strong\u003e: Produced using traditional roasting and stone-milling techniques\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eEnvironment\u003c\/strong\u003e: Fertile river valleys, clean air, and centuries of tea cultivation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eCultivation\u003c\/strong\u003e: Low-pesticide, carefully controlled methods\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eQuality: Each batch tested for purity, roast consistency, and smoothness\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cspan\u003eCultivar\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThis batch uses Yabukita, Japan’s most widely respected cultivar chosen for its balanced flavour, clean sweetness, and smooth roasting profile that translates beautifully into lattes.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to prepare a hojicha latte\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eAdd 2-3 g of hojicha powder to your cup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix with a small amount of hot water to create a smooth paste\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdd warm milk of your choice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSweeten if desired\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cspan\u003eStorage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eStore airtight in a cool, dry place. \u003c\/span\u003e\u003cspan\u003eRefrigeration optional, but helps preserve freshness.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eCertificates\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFSSC 22000\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eISO 9001\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eProducers follow responsible roasting and safety testing practices to ensure a clean, pure tea experience from leaf to cup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Haratea","offers":[{"title":"Default Title","offer_id":56162810429772,"sku":null,"price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1117\/9340\/files\/IMG_3318.png?v=1765801288"},{"product_id":"matcha-chocolate","title":"Matcha chocolate bar","description":"\u003cp\u003e\u003cspan\u003eA creamy, sugar-free white chocolate bar infused with matcha. Crafted for those who appreciate high-quality chocolate with a lighter, mindful sweetness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from premium Belgian white chocolate crafted with 100% cocoa butter, it has a rich, silky texture with gentle caramel tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur chocolate is produced using sustainably sourced cocoa, and supports ethical farming practices, fair working conditions, and community development in cocoa-growing regions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eTaste\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSmooth, buttery white chocolate with natural caramel warmth.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan\u003eIngredients\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWhite chocolate (92%) [sweetener: maltitol, cocoa butter, whole milk powder (MILK), emulsifier: soy lecithin (SOY) (\u0026lt;1%), natural vanilla flavouring (\u0026lt;1%)], matcha (4%).\u003c\/p\u003e\n\u003ch3\u003eNutritional value per 100 g\u003c\/h3\u003e\n\u003cp\u003eEnergy: 2132 kJ \/ 509 kcal\u003cbr\u003eTotal fat: 38.3 g, of which saturates: 23.1 g\u003cbr\u003eCarbohydrates: 52.6 g, of which sugars: 8.2 g\u003cbr\u003eProtein: 5.8 g\u003cbr\u003eSalt: 0 g (can be adjusted if needed)\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAllergens: contains milk and soy.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eStorage\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eStore in a cool, dry, dark place (18–20°C).\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eShelf life: 3 months.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Haratea","offers":[{"title":"Matcha","offer_id":56240606970188,"sku":null,"price":10.0,"currency_code":"EUR","in_stock":true},{"title":"Raspberry","offer_id":56240607002956,"sku":null,"price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1117\/9340\/files\/IMG_3293.png?v=1765896699"},{"product_id":"matcha-starter-kit","title":"Matcha Starter Kit","description":"\u003cp\u003e\u003cspan\u003eEverything you need to prepare ceremonial matcha at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Ikkoku Matcha Starter Kit is designed for those who want to bring a traditional matcha ritual into their daily routine. Ideal for beginners and for anyone who values mindful preparation and quality tools.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan\u003eWhat’s included\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCeremonial Matcha Ikkoku (30 g): approx. 15 servings\u003cbr\u003eSmooth, creamy, and naturally sweet matcha from Izumo, Shimane, grown in volcanic soil and crafted by a multi-generation tea-growing family.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCeramic matcha bowl (chawan)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBamboo whisk (chasen)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBamboo scoop (chashaku)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cspan\u003eWhy you’ll love it\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAuthentic tools for traditional matcha preparation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium ceremonial-grade matcha\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for daily rituals or as a thoughtful gift\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eBundle offer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBuy together \u0026amp; save €12\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eBundle price: €69 (instead of €81)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Haratea","offers":[{"title":"Default Title","offer_id":56259639181644,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1117\/9340\/files\/IMG_7594_af11dd6e-ddec-4f02-842b-f740911790fa.jpg?v=1765975860"}],"url":"https:\/\/harateaclub.com\/collections\/email-welcome.oembed","provider":"HARA TEA","version":"1.0","type":"link"}